Privacy Policy

Last Updated: December 2025

1. Introduction

Adyverze (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal and business data. This Privacy Policy explains how we collect, process, store, and share information when you:

Visit our website (https://adyverze.com)

Use our digital marketing services (including ad campaign management, optimization, content creation, analytics, lead generation, and other marketing solutions)

Subscribe to newsletters or contact us for inquiries

We operate primarily in India, and our practices comply with the Digital Personal Data Protection Act, 2023 (DPDP). By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree, please do not use our services.

2. Information We Collect

We collect and process data for B2B clients and business owners only, not end customers, to deliver our hybrid digital marketing services.

a. Personal & Business Data (Provided by You)

Name, email address, phone number

Business or company name, website, and industry details

Billing & invoicing information (minimal required for processing via payment gateways)

Business preferences, project requirements, and any additional information submitted via forms, chatbots, or email communication

b. Technical & Usage Data (Automatically Collected)

IP address, browser type, device type, operating system, and approximate geolocation

Pages visited, time spent on site, referral links, and navigation paths

Cookies, pixels, tracking beacons, and analytics scripts used for campaign optimization and website analytics

c. Communication & Consent Data

Messages sent via contact forms, support inquiries, or email

Communication preferences, consents for marketing communications, and cookie settings

3. Purpose & Legal Basis for Processing

We process your data for the following purposes:

Service Delivery: To provide digital marketing services, manage ad campaigns, and optimize performance — required for contract fulfillment.

Client Onboarding & Support: To manage invoicing, billing, onboarding, and support communications — contractual necessity.

Analytics & Improvements: To enhance website performance, user experience, and ad engine efficiency — legitimate interest.

Marketing Communications: To send newsletters, updates, and promotional content — based on explicit consent.

Compliance: To comply with legal obligations and regulatory requirements.

We only process data for legitimate business purposes, with your consent or as necessary to perform our services, in line with the DPDP Act.

4. Data Sharing & Third Parties

We do not sell your data. Data may be shared under controlled circumstances:

Payment Processors: Payment gateways like Razorpay to process transactions — only minimal data required.

Advertising Platforms & Analytics Tools: Meta, Google Ads, and similar platforms for campaign delivery and optimization.

Service Providers: Web hosting, maintenance, analytics, or marketing automation providers under strict confidentiality agreements.

Legal Authorities: If required by law or regulatory obligation.

All third parties are vetted to ensure compliance with data protection standards. Only data necessary for the service is shared.

5. Cookies & Tracking

We use cookies, tracking pixels, web beacons, and similar technologies to:

Remember user preferences and form inputs

Analyze website performance and traffic sources

Enable retargeting, analytics, and ad optimization

You may disable cookies via your browser settings; however, some site features or services may be limited.

6. Data Retention

Clients: Data retained during service duration + 2 years for legal compliance and records.

Leads / Inquiries: Data retained for up to 12 months if not onboarded as clients.

Analytics Data: Aggregated or anonymized data retained indefinitely; personally identifiable data anonymized or deleted after 24 months.

7. User Rights

Under DPDP, you have the following rights:

Access your personal or business data

Request correction of inaccurate or incomplete data

Request deletion (erasure) of your data

Withdraw consent for future marketing communications or tracking

Request data portability

Lodge a complaint with the relevant authority if data misuse is suspected

To exercise any right, contact us at adyverze@gmail.com
with subject: “Data Request / Privacy Request”.

8. Data Storage & Security

We implement industry-standard safeguards:

SSL / HTTPS encryption for all data transmissions

Secure hosting environments, firewalls, and restricted access

Regular data backups and audits

Confidentiality agreements with staff and third-party processors

Data protection limitations depending on the client service type

Despite these measures, absolute security cannot be guaranteed due to technological limitations.

9. International Data Transfers

Currently, all data is stored and processed within India. Future international service expansion will comply with cross-border data regulations.

10. Communication & Marketing Practices

We send marketing emails, newsletters, and SMS updates to clients and leads only with consent.

Communication preferences can be updated or withdrawn anytime by contacting adyverze@gmail.com.

11. AI & Automated Data Processing

Our ad engine may use automated systems, AI, or algorithmic processing for:

Audience targeting and segmentation

Campaign optimization and performance tracking

Analytics and reporting

All such automated processing is conducted in line with DPDP, ensuring data privacy, transparency, and user rights protection.

12. Children & Minors

Our services target business clients only. We do not knowingly collect data from individuals under 18 years.

13. Changes to Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent changes. Continued use of our website or services signifies your acceptance of any updates.

14. Contact Us

For privacy-related questions or requests:

Email: Support@adyverze.com

Website: https://adyverze.com